The Blue Jean Wine Club is a relaxed, adventurous take on wine discovery—just like your favorite pair of jeans, it’s comfortable, effortless, and always the perfect fit. Four times a year, we handpick three standout wines that embody craftsmanship, character, and a sense of discovery. From local Sonoma County favorites to hidden international gems, each selection is chosen to surprise and delight.

As a member, you’ll also enjoy exclusive discounts, special tastings, and invitations to club-only events—all designed to make great wine feel approachable, engaging, and fun.

Once you join, you’ll receive a shipment of three wines every quarter. We offer four different Wine Club tiers—Crisp Whites, Fuller Whites, Vibrant Reds, and Bold Reds—so you can choose the style that fits your taste. You can switch between tiers anytime!

Membership is completely free! You only pay for the discounted wines included in your quarterly shipments. In addition to your wines, you’ll enjoy exclusive member benefits like discounts on additional wine purchases, two-for-one tastings on Wine Wednesdays, and access to members-only events.

All Wine Club pickups will be at our Santa Rosa location. We’ll notify you when your wines are ready for pickup each quarter, and you can stop by at your convenience during our business hours.

Yes, we do offer shipping at published shipping rates! If you’d prefer to have your wines delivered, just let us know, and we’ll arrange shipment directly to your door. You can also still choose to pick up your wines for a fee at our Santa Rosa location if that’s more convenient.

We’d hate to see you go, but you can cancel your Wine Club membership at any time. Just let us know before your next shipment is billed. There’s no long-term commitment, and you can rejoin whenever you’re ready!